The Background

Inkery NYC, an established swag company, approached us with a bold new vision: launching Hattery, a dedicated e-commerce store focused on customizable hats. The challenge? Creating a user-friendly scalable online store to serve as a standalone brand while integrating into Inkery’s existing ecosystem.

Our Solution

We started our collaboration by exploring the brand's goals and operational requirements. From concept to execution, we provided a holistic solution, including:

• Branding: We created a distinct logo for Hattery, capturing the brand's essence while maintaining a subtle connection to Inkery NYC.

• Website Design & Development: Building on Shopify’s robust platform, we designed a clean, user-friendly interface that made customizing and ordering hats straightforward for customers.

• Custom Functionality: Through custom liquid code and strategic app integration, we enhanced the platform's capabilities, including implementing a volume discount feature—crucial for bulk orders.

• Automation Workflows: To simplify the management of the store, we implemented advanced automation systems, ensuring smooth operations from order fulfillment to customer communications.

The Outcome

The result was a sleek, easy-to-navigate online store that empowers Hattery to offer customers a great custom hat ordering experience. For Inkery’s team, the streamlined backend makes managing orders and coordinating with suppliers easier.